From passionate beginnings to industry leadership in visual storytelling
Nxwlto was founded in 2018 by three industry professionals with diverse backgrounds in commercial photography, cinematography, and digital media. What began as a small creative studio in the heart of Kuala Lumpur quickly evolved into a comprehensive visual production company.
The founding team shared a vision: to create a studio that combined technical excellence with creative storytelling, specifically tailored for brands and businesses in Malaysia's competitive market. The name "LumenCraft" was chosen to reflect our dedication to the craft of working with light (lumen) to create compelling visual narratives.
With growing demand for dynamic content, we expanded our services to include professional video production. We invested in cinema-grade cameras, stabilization systems, and editing equipment to deliver high-quality corporate and commercial videos.
With growing demand for dynamic content, we expanded our services to include professional video production. We invested in cinema-grade cameras, stabilization systems, and editing equipment to deliver high-quality corporate and commercial videos.
The global pandemic presented unprecedented challenges for the production industry. We quickly pivoted to remote production capabilities, implementing virtual shooting protocols and enhancing our post-production services. This period of adaptation led to innovative approaches to visual content creation.
Recognizing the growing demand for unique perspectives, we established our aerial photography and videography division. We invested in professional drone technology and obtained all necessary certifications and permits for commercial aerial operations in Malaysia.
Recognizing the growing demand for unique perspectives, we established our aerial photography and videography division. We invested in professional drone technology and obtained all necessary certifications and permits for commercial aerial operations in Malaysia.
We relocated to our current, larger studio space, featuring purpose-built shooting areas, a dedicated post-production suite, and client meeting facilities. The expanded facility allowed us to handle more complex productions and offer comprehensive in-house services.
We made significant investments in cutting-edge equipment, including medium format cameras, cinema-grade video systems, and advanced lighting technology. This technical evolution enabled us to offer superior image quality and creative possibilities for our clients.
We made significant investments in cutting-edge equipment, including medium format cameras, cinema-grade video systems, and advanced lighting technology. This technical evolution enabled us to offer superior image quality and creative possibilities for our clients.
Today, Nxwlto has established itself as a leading visual content provider in Malaysia, serving clients across various industries including technology, finance, retail, and real estate. Our commitment to technical excellence and creative storytelling continues to drive our growth and reputation in the market.
How our approach to visual content creation has transformed over the years
From DSLR to medium format and cinema cameras
Entry-level professional DSLRs and basic lighting equipment
Transition to mirrorless systems and cinema cameras with advanced lighting solutions
Adoption of medium format systems and professional cinema cameras
State-of-the-art equipment across all departments, including specialized tools for specific industries
From basic workflows to comprehensive production systems
Simple client-photographer direct communication and basic post-processing
Implementation of structured pre-production and client approval workflows
Development of specialized teams for different production aspects and advanced asset management
Comprehensive production system with specialized departments and integrated client collaboration platforms
Our unique approach to client collaboration that ensures exceptional results
Rather than simply executing client requests, we engage in a collaborative ideation process. Our team works closely with clients to understand their brand vision and marketing objectives, then contributes creative expertise to develop concepts that will achieve those goals effectively.
This approach ensures that our visual content not only looks beautiful but also serves strategic business purposes.
We've developed a structured production methodology that balances creative flexibility with project management discipline. Each project follows our established workflow stages, from detailed pre-production planning through to final delivery.
This systematic approach ensures consistent quality, efficient timelines, and transparent communication throughout the production process.
We believe in the power of iterative refinement to achieve exceptional results. Our process includes structured review points where clients can provide feedback on work-in-progress, allowing us to make adjustments before final delivery.
This collaborative approach ensures the final deliverables precisely match client expectations while benefiting from our professional expertise.
Key sectors where our visual expertise creates the most impact
We help corporate clients build professional brand imagery through executive portraits, workplace culture documentation, and corporate event coverage.
Key focus: Professional representation of company culture and leadership
Our product photography and commercial shoots help retail brands showcase their offerings with compelling visuals that drive conversions.
Key focus: Consistent, high-quality product imagery across all platforms
We provide comprehensive visual solutions for property developers and real estate firms, including architectural photography and aerial property showcases.
Key focus: Highlighting property features through strategic visual storytelling
We help technology companies communicate complex products and services through clear, engaging visual content and demonstrations.
Key focus: Translating technical features into compelling visual stories
Partner with Nxwlto to bring your brand's visual identity to life with our professional photography and videography services.
